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How We Dew Northstar

How We Dew Northstar


Celebrate the new Northstar and Mountain Dew® progression rails at four amazing events this winter at Northstar California Resort. Win free prizes by entering the #HowWeDewNorthstar Instagram contests throughout the 2013-14 winter season. During these contests there will be a Mountain Dew tent on the mountain featuring product samples and a live DJ.


#HowWeDewNorthstar Instagram Contests

  • December 7: Best 15 second video on Mountain Dew® progression rails
  • January 18: Best costume/outfit on Mountain Dew® progression rails
  • January 25: Most "extreme" photo on Mountain Dew® progression rails
  • February 22: Hardest trick video on Mountain Dew® progression rails
  • March 3: Grand Prize winner chosen (best of all 4 contest entries)


Here's How It Works:

STEP 1: Follow us @skinorthstar on Instagram.

STEP 2: Take a picture and/or video of yourself on any Mountain Dew® progression rail and upload to Instagram with #HowWeDewNorthstar for a chance to win multiple prizes and to automatically enter into the grand prize drawing.

STEP 3: Upload your photos and videos around the above contest dates with specific contest criteria for a chance to win. Look for the winner announced on the Northstar Facebook page, Instagram and Twitter on Mondays after the contest date. Grand prize winner announced on March 3, 2014.

Prizes: Snowboard, goggles, helmet, Mountain Dew® schwag and more!

Starts: December 7, 2013 (8:30 a.m. PST). 

Ends: February 24, 2014 (4:00 p.m. PT). 

Winners announced: Winners announced on Mondays after the contest date on the Northstar Facebook page, Instagram and Twitter. Grand prize winner announced on March 3, 2014.



*Please note: photos posted within private profiles will not be shown in the below feed and therefore cannot be chosen as the winner (due to being invisible). Instagram contest subject to Official Rules. No purchase necessary. Open to US legal residents. When you hashtag your photo with #howwedewnorthstar you authorize us to use your photo within website without compensation.

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